BUSINESS MENTORING FOR EARLY-STAGE ENTREPRENEURS
READY FOR A HUMAN AUDIT OF YOUR MESSAGING SO YOU CAN GET CRYSTAL CLEAR ON WHAT'S NOT CONVERTING?
FIND THE GAP
Get a marketing brain on your content and discover what's stopping views from becoming sales.
Choose one URL : sales page, homepage, event invitation, free resource, social media channel
you'll get objective, human feedback so you understand how to convert views into income.
You’ve made the content, shown up but attention isn't converting into customers?
Is it the offer? message? or just the market? You're not sure and you're really done second-guessing what's not working...
If you're craving some real honesty and constructive feedback from someone who has built businesses and rehashed offers and messages for a couple of decades, you're in the right place.
With Find the Gap we review 1 page, channel, or free resource so you can understand where the gaps lie between what you're saying and what your viewers need to hear for them to become clients.
Once we get into the nitty-gritty, you'll also get recommendations on content ideas and formats to make your content original, just like you.
Does this sound familiar?
You've tweaked, tweaked and tweaked and you know you're so close to your materials you can no longer see how readers interpret it.
You've tried it all but all you're hearing is crickets and you're not sure if you just need more patience or an external eye.
You're not making sales and know that ads would only add to your investments - and that's not something else you want to add to the list...
There's a solution!
When we've poured our heart and soul into what we do and the content we make, it can be really hard to imagine what other people see and understand when they look at them.
With Find the Gap you'll understand what to do to get them converting.
FIND THE GAP
Complete the form and book your 45-minute Find the Gap review.
Within a couple of days you'll have the feedback you need to make the difference between crickets and tickets.
Step 1
Input Form
Click the link, make the payment and then complete the on-boarding form with the URL of the content you want my eyes on : Sales page, instagram channel, event invitation, freebie, choose one and I'll be on it ASAP!
You'll also choose your slot for our strategy session or if you prefer, I'll send you a video review within 3 working days.
Step 2
Review
During our 45 min call we'll unearth what's not sticking and how to find-tune your message to get your viewers converting.
You'll leave with a roadmap of what to work on and clarity on what to tune across your business.
WHAT CLIENTS SAID ABOUT FIND THE GAP.....
“I found FIND THE GAP super helpful and genuinely enlightening! Seeing how you experienced my free resource made me understand where my message wasn’t clear. I've come away with clarity on what I need to do to boost sign-ups”
— Francine B.
Horse Therapist
“Find the Gap session was fantastic — really useful. It’s so good to have someone else look at your website and IG and tell you why it’s not right. ChatGPT doesn’t solve the problem — you came in with bull’s-eye clarity on what I actually needed to do with my IG account.”
— Jaqueline P.
Fitness motivator
“Our FIND THE GAP session was so helpful.
I knew something wasn't working properly in my messaging.
Now I have a list of things to work on to get my business on track ”
— Audrey P.
Coach for mid-life Women
What would it mean to you if you could stop endlessly producing material and really understand
where to concentrate your efforts?
Find the Gap saves you time, energy, and if you're already investing in ads - Money.
hey there,
I'm Faye
I’ve spent over two decades helping brands and small businesses communicate their uniqueness to the people they want to reach though marketing campaigns, events and social media.
I've also built two of my own businesses that involved creating hundreds of landing pages to sell events and products. I know that when you're in the thick of it, it can be REALLY hard to see how your communication is perceived from the outside. What you need is an impartial view and one that's not afraid to get to the point.
I’m a straight-talking Yorkshire girl, a business graduate and the fresh eyes to help you see what’s not clicking, and give you the step-by-step solution to put it right.
Need more evidence you're in the right place?
Here's what Mia had to say about Find the Gap.
"Before my Find the Gap session with Faye, I felt like I was constantly pushing uphill with daily content but not actually moving the needle or getting the engagement I was hoping for. I knew my work had depth, but the gap between my expertise and my Instagram grid was creating major friction.
Faye has a sharp, intuitive eye for finding that missing link and gave me the strategy to finally 'unbrace' my business.
If you’re a founder who feels like your message is getting lost in translation, Faye is the one to help you close the gap. She didn’t just give me a plan, she gave me a roadmap that feels both strategically smart and biologically safe".
Mia Nisted
Producing content but growth is feeling really hard?
You have 3 choices...
Keep going...
It's just a case of the algorithm picking you up, right? Carry on the hamster content wheel...
Try to work it out yourself...
use generic tips and a few months of trial and error - whilst hoping your audience hasn't tuned out...
FIND THE GAP
Get expert and honest feedback on what to fine tune. More clarity, more focus, more results. This week.
Get a human lens on your business before you spend (more) money on ads.
Not feeling like the business you thought you were creating?
FIND THE GAP saves you the "ad experiment" and gives you a set of strategic eyes on your material straight away.
No treading water for months, just an affordable offer to get you on the right track.
Find the Gap is the solution for you if....
✅ You feel like something in your messaging isn’t clicking — but you can’t quite see what’s off anymore because you’ve been staring at it for too long.
✅ You want honest, strategic eyes on your content so you can understand how your message lands from the outside and what needs to change.
✅ You’ve done the AI thing and it's not working, — you're craving ideas from a human on what to try.
Find the Gap isn't for you if....
🚫 You’re looking for someone to rewrite or rebuild everything for you. This is a review session — to give you invaluable insight into how your content is perceived by your potential clients. I'll give you input so that you can answer the questions people are asking themselves when they see your materials. I'll give you tips on messaging, show you where your mission is getting lost, but I won't rewrite the whole text.
Got more questions?
Feel free to email me at [email protected]
© Copyright 2026 Faye Cardwell.