

Marketing brain, business strategist and communications specialist. I know how the start of your business can leave you feeling frustrated rather than fulfilled.
Using my ALIGN Framework, we will uncover your unique magic, get crystal clear on your audience, refine your offers, and create a communication and marketing plan that feels authentic to you so that selling becomes easy.
Over 3 months, we will build on your foundations to give you clarity, confidence, and a strategy to make owning a successful business your reality.
I know what it’s like to want to build your own thing, only to end up staring at a to-do list as long as your arm, wondering where to start. With so many courses, workshops and “six-figure templates” out there, it’s no wonder it feels overwhelming.
When I started my first business 15 years ago, I was juggling cultures, languages, family and life’s curveballs, all while holding onto the dream of running my own business, creating freedom, and making great money doing what I love.
The truth is, building a business is hard—especially when you’re doing it alone. Without support, structure and accountability, it’s easy for your business to slip down the list and for frustration to set in. But the reality is : you don’t need to do everything. Small, focused actions can create massive results when you’re clear on your foundations and where to put your energy.
That’s where I come in. Let me help you get clear, focused and moving forward.

Like you’re constantly busy but you’re rarely seeing sales
Like you know who you’re serving but you’re not 100% sure of how to target them and only 50% sure how to get them to actually BUY.
Like you've not found a marketing tactic that makes you feel convinced and you're finding yourself holding back from going all in...
You had a crystal clear vision for your business : what to sell, who to sell it to and how to sell it - within a plan that aligned with you and your life.
You had someone to help you make sense of all those "Should I try this?" moments, to understand what offers and actions are most likely to bring in you the most revenue without wearing you out.
You had clarity and confidence that you were talking to your audience in a way that resonates with them and will translate into money in your bank account.
You had accountability to keep you on track, and a cheerleader to celebrate your success every step of the way.

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Over 12 weeks, we’ll have nine 1:1 sessions (three per month) and you'll get constant email support so you have the perfect balance of support and space to take action. Each session is focused on the next right step for your business, helping you move forward with clarity and confidence.
Together, we will work through your marketing, communication, and overall business strategy so that by the end of the programme, you will have the solid foundations of a business that’s ready to grow with offers that people are willing to pay for. No more spinning in circles or feeling frustrated by a lack of progress — just clear direction and momentum.
Between sessions, you will have time to implement what we’ve worked on and get feedback on your work via email. You’ll also get templates for your sales and lead generation pages, plus a personalised document to track your progress and keep everything organised as you go.

We kick off by getting crystal clear on your strengths, skills, values and experiences to craft your USP. We’ll explore what lights you up, what others see in you, and what you want to be known for so that your brand embodies your true magic.
We'll also look at how you can design a business around the energy and time you have available. We'll then craft non-negotiables and look at how these fit in to create a life and business of your dreams.
Next, we shift the spotlight to the people you want to serve and work with. We’ll define exactly who you want to reach, what they’re struggling with, how to connect with them.
Well then lay out a plan to build your audience and network to bring in leads and sales.
We look at your existing offers, how they're performing, how they could be diversified and optimised.
If you don't have any offers to tweak, we craft your first offer along with the sales page and a promotional plan.
Together we’ll define where your energy is best spent to connect with your audience. We'll choose your core channels of communication, define your tone of voice and explore ways of creating content that will make you stand out from the noise.
Finally, we look at how to carry forward the momentum you've built, and how to carry on growing your audience and business so that you can achieve your long-term goals.
Here's what we're going to do:
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Module 1
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Module 2
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Module 3
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You’ll get this, limited-time bonuses to support your results

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$47/m
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$97/m
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This is for the female entrepreneur who’s ready to stop second-guessing herself and start building real momentum in her business. You have a real passion for what you do and are sure you have something valuable to offer. You’ve done the courses, joined the challenges, and gathered all the knowledge, but you’re craving clarity and direction that’s specific to you and your business.
You want someone in your corner who can help you focus on what really matters, break it all down into simple, doable steps, and keep you accountable as you take action. You’re not afraid of putting in the work, you just want to know that the work you’re doing is actually moving you forward.
If you’re ready to feel confident, clear, and fully aligned with your business again, this mentorship was made for you.
Here's why it works : Align & Ignite is completely different from a course - we have an outline of what we're likely to cover but you have 1:1 support meaning that we do what makes sense for your business. Got your offer or content plan sorted? great, let's spend time tweaking other areas. I give you the support where you need it.
Here's what you get : Three months of working with a business ally - someone who has been in your position, know's that it's like to build a business and someone who is there to cheer you on every step of the way.
“Before working together, I felt - if I'm honest - frustrated and even disappointed in myself. I knew I wanted to move forward, but everything felt tangled and unclear.
Working with you changed that, — you simplified everything, reflected back clearly, and suddenly I could see where I was going again. I now have a clear package I know will work for the people I want to serve. I've regained my motivation for my business!”
“Align & Ignite was different from other coaching I'd experienced because it was focused on my business and gave me tailored action steps. The sessions kept me accountable — I made sure I'd implemented at least part of what we talked about! I made great progress with my branding, offer and website and now have a clear direction and concrete steps to keep moving forward.”
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British by birth, French by marriage, German by residency, and Italian at heart, I’ve always had an entrepreneurial spirit as I grew up in a family of entrepreneurs.
In my early thirties, I moved countries and finally made my dream of working for myself a reality. Over the past 15 years, I’ve built successful B2B and B2C businesses in the wine and marketing industries, launching the world’s first online wine dinners in March 2020 and creating one of Germany’s leading marketing agencies for the wine sector.
When I wanted to launch a digital product for my wine community, I did an online challenge taking ideas to offers. I then found myself helping women refine their ideas, business names, products, texts, the list went on, everything but what I'd actually thought I wanted to do. I found women who were passionate and enthusiastic about what they wanted to do but who were missing someone to give them really clear direction on what needed to be done and why. That was when I realised that my super-power of breaking things down into logical steps was, as one client later called it, "the missing part of the jigsaw" for many women at the start of their journey.


Sophia
Creative Director

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Mia
Project Manager

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Ava
Operations Coordinator

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“It was fantastic — really useful working with you. It’s so good to have someone else look at your content and tell you why it’s not right. ChatGPT doesn’t solve the problem of getting the action done — you came in with bull’s-eye clarity on what I needed to do.”
The Align & Ignite Mentorship gives you a 3-month boost of clarity, structure, and support to turn your ideas into consistent results. No more guessing what to do next — just focused action, aligned strategy, and the confidence to grow your business your way.
You’re really good at what you do but struggle with the business side. You want structure, clarity, and support to get your business moving — you’re DONE trying to do it all alone.
You’ve got ideas, offers, maybe even a few clients — but deep down, you know your message and strategy need some work.
Authenticity is one of your driving values, you're willing to show up and serve your audience to make their lives better. It's not just about the money.
You’re not looking for a 6-month high-ticket coaching investment - you want someone to help you tweak what you have and help you make a plan that you know you can stick to.
You're on the look-out for templates and Chat GPT prompts you can just plug and play. I bring my experience of marketing across many sectors to get deep on your YOUR business to come up with a plan that matches you, your audience and your market.
You can’t handle feedback and are dead set in your ways - this is a mentorship programme, receiving honest constructive feedback to get you to your goals is the deal.
You expect me to work on your business instead of you. You need to go all in, putting in the work between sessions.

If within 48 hrs of our first session you feel that working with me is not a good fit for your business and goals, I'll happily refund the full amount paid.
“Before we started Align & Ignite, my ideas felt scattered and difficult to translate into a clear direction. I knew what I wanted to build, but I didn’t yet have the clarity to move forward with confidence.
Through our sessions, you helped me define my scope, clarify who my ideal clients really are, and bring focus to what actually matters. By consistently asking the right questions, you guided me to see my business more strategically and make decisions with intention. That was incredibly powerful for me.
Thank you for the way you held the space with professionalism, warmth, and real insight. It’s been a pleasure working with you, and I’d love to keep working together in the future as things evolve”
Keep going as you have...
Feeling frustrated, but ploughing away hoping that something will change.. Consistency will pay off right?
Work it out on your own...
With a few online masterclasses and Chat GPT or an online course with no personalised support.... Cue more months of frustration.
Invest in Align & Ignite Business Boost
and give your business a 3-month boost to build clear, solid foundations, your first offers and your sales funnel so you can stop spinning your wheels and start growing your dreams.
Limited places at a discounted price.
Still interested?
Before we make that step together, let's see if we're a good fit.
I only work with women I am sure I can help and that this 3-month support will benefit.
Let's book a call and see if we can make this work together!
Calls last 50 mins and are hosted on Zoom. Calls are recorded and you receive an automated summary so you can stay on top of what we discussed and what needs to be done before the next session.
Most of my slots are during the day between 9am and 3pm however I also offer slots in the evening. Just let me know your time preferences on the on-boarding form and we'll find a time that suits you.
The 3 months will start from the date of your first session which we schedule in advance. This keeps us on track and makes sure that you keep the momentum in your business. We will of course work around holidays and public holidays and find a solution so that all the sessions are taken in the 3 months.
Ideally you've already taken the first steps in getting your business or at least have a clear idea of what you want to do. This business boost is created with early-stage entrepreneurs in mind - the ones that haven't yet found the success they need and want the support of someone who's built a business to help them get there.
We do the work together. Very often we'll discuss and you complete the tasks and I give you written feedback between sessions. The more you do in the time between sessions, the more we can get time to work on other things together.
You can email me at [email protected] or book a coffee and clarity call below.
© Copyright 2026 Faye Cardwell - Strategy, Communication, Events.