

READY FOR A HUMAN AUDIT OF YOUR MESSAGING SO YOU CAN GET CRYSTAL CLEAR ON WHAT'S NOT CONVERTING?
Choose one URL : homepage, event invitation, free resource, social media channel or sales page.
you'll get objective, human feedback so you understand how to convert views into income.

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You've tweaked, tweaked and tweaked and you know you're so close to your materials you can no longer see how readers interpret it.
You're posting and posting and posting. You've tried it all but all you're hearing is crickets and you're not sure if you just need more patience or an external eye.
You're not making sales and know that ads would only add to your investments - and that's not something else you want to add to the list...
Don't worry, I can help!
When we've poured our heart and soul into what we do and the content we make, it can be really hard to imagine what other people see when they look at them. Offers don't sell and freebies don't convert usually because there's a gap in the messaging. With Find the Gap you'll get chance to understand how your materials are perceived and where that gap is happening.

Click the link, complete the on-boarding form with the URL of the content you want my eyes on : Instagram channel, Home page, Invitation, Sales Page, Freebie, choose the one and I'll be on it ASAP!
Within 3 working days I'll get back to you a complete audit of what's working well and what needs tweaking.
If you're in a hurry, you'll also get a short video so you can see how I interract with your materials and how to make the message clear OR we can discuss that together online on a short call. Just choose a slot on the onboarding form.
In both cases you'll get ideas and input for content and formats so that you know exactly how to close the gap and get your viewers growing or converting.

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Here's what we're going to do:
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Module 1
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Module 2
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Module 3
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You’ll get this, limited-time bonuses to support your results

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$47/m
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$97/m
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“I found FIND THE GAP super helpful and genuinely enlightening! Seeing how you experienced my free resource made me understand where my message wasn’t clear. I've come away with clarity on what I need to do to boost sign-ups”
“Find the Gap session was fantastic — really useful. It’s so good to have someone else look at your website and IG and tell you why it’s not right. ChatGPT doesn’t solve the problem — you came in with bull’s-eye clarity on what I actually needed to do with my IG account.”
“Our FIND THE GAP session was so helpful.
I knew something wasn't working properly in my messaging.
Now I have a list of things to work on to get my business on track ”
What would it mean to you if you could stop endlessly producing material and really understand
where to concentrate your efforts?
Find the Gap saves you time, energy, and if you're already investing in ads - Money.
I’ve spent over two decades helping brands and small businesses communicate their uniqueness to the people they want to reach though marketing campaigns, events and social media.
I've also built two of my own businesses that involved creating hundreds of landing pages - and knowing how to work out what wasn't landing when they didn't work. I know that when you're in the thick of it, it can be REALLY hard to see how your communication is perceived from the outside. What you need is an impartial view and one that's not afraid to get to the point.
I’m a straight-talking Yorkshire girl, a business graduate and the fresh eyes to help you see what’s not clicking, and give you the step-by-step solution to put it right.


Sophia
Creative Director

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Mia
Project Manager

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Ava
Operations Coordinator

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"Before my Find the Gap session with Faye, I felt like I was constantly pushing uphill with daily content but not actually moving the needle or getting the engagement I was hoping for. I knew my work had depth, but the gap between my expertise and my Instagram grid was creating major friction.
Faye has a sharp, intuitive eye for finding that missing link and gave me the strategy to finally 'unbrace' my business.
If you’re a founder who feels like your message is getting lost in translation, Faye is the one to help you close the gap. She didn’t just give me a plan, she gave me a roadmap that feels both strategically smart and biologically safe".
Mia-Amalie Meincke Nisted
Somatic Burnout Mentor & Founder of Meincke Nisted
Producing content but growth is feeling really hard?
You have 3 choices...
Keep going...
It's just a case of the algorithm picking you up, right? Carry on the hamster content wheel...
Try to work it out yourself...
use generic tips and a few months of trial and error - whilst hoping your audience hasn't tuned out...
FIND THE GAP
Within a couple of days you'll understand what's not working out and how to fix it.
If your business isn't taking off as you'd imagined, FIND THE GAP gives you the chance to save yourself the "ad experiment" and get a set of strategic eyes on your material straight away. No treading water for months, just an affordable offer to get you on the right track.
✅ You feel like something in your messaging isn’t clicking — but you can’t quite see what’s off anymore because you’ve been staring at it for too long.
✅ You want honest, strategic eyes on one piece of your content so you can understand how your message lands from the outside and what needs to change.
✅ You’re ready to take action once you know what to fix — and are craving ideas from a human on what to try.
🚫 You’re looking for someone to rewrite or rebuild everything for you. This is a review session — to give you invaluable insight into how your content is perceived by your potential clients. I'll give you input so that you can answer the questions people are asking themselves when they see your materials. I'll give you tips on messaging, show you where your mission is getting lost, but I won't be re-writing the whole text.
Feel free to email me at [email protected]
© Copyright 2026 Faye Cardwell.