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I love creating free resources for entrepreneurs that focus on strategy and communication because I believe they're the base you need to get right to have a business that works. One of them is the 5 Days to say what you do challenge aimed at helping entrepreneurs refresh their intros.
Once your on my mailing list, you'll receive a Tuesday Takeaway with new free resources, tips and thoughts to help inspire you in your business.
Want to join the list?



British by birth, French though marriage, German by residency and very definitely Italian at heart, I've built businesses across languages and cultures for over 15 years.
I started working in marketing and then events in the early 2000s when I was living in Italy but it wasn't until 2011 when I moved to Belgium that I started my own business.
Since then I've built a successful marketing & events company, launched another during covid, and worked with many businesses and solopreneurs on gaining clarity on what needs doing and how to communicate that to make their vision become reality.
I'm not a business coach shouting about income to prove my worth but prefer to talk about the results of my clients :
- A retail outlet , increased annual revenue by 40% just though clarity in the branding and tweaks to operations,
- A solopreneur was able to launch her first coaching offer after months of feeling stuck and frustrated.
- Another gained the clarity she needed to save hours and energy on her social media strategy.
The wins may sometimes sounds small but the impact on my clients in terms of time, energy and mental load saved is priceless.
Actionable thinking — not income promises.
I'm all about how to make a business that makes you happy and understanding that may also be about freedom, self-worth and flexibility - not necessarily a given number.
Position, communication and connection are my number one focus because the first thing you need isn't a "follow-my-exact-template" formula but a clear way to connect with the people want to serve and build their trust.
Integrity, transparency and collaboration because impacting people's lives positively is why I think we're here.
Fairness. Integrity over income. Collaboration over competition.
Always.
By signing up to my newsletter you'll receive a weekly dose of business clarity and invitations to any upcoming workshops and online events.
You may unsubscribe at any time.
See my privacy policy here.
I run an open-door policy meaning that if you're in my world and need a hand with anything, you can always reach out for a coffee and clarity chat.
If one day you want to work more closely with me, this is what I offer:
In 9 50-minute 1:1 sessions we get clarity on your brand, your audience, your offer and how to market it.
It's the perfect solution for getting your idea off the ground or reigniting your business when it's not gaining traction.
Find-the-Gap
You have your website and socials but they aren't bringing in paying clients and you're not sure why.
I take a look at 1 url and provide you feedback on how to increase conversions
Group programmes
& Membership
Want support and accountability but without the 1:1 price-tag? I'm working on it..
Join the newsletter and you'll be the first to know.
If any of those sound like what you need, book a call with me here.
Since 2019 I have been on the leadership team of the WEM community and love facilitating this community of english-speaking entrepreneurs in Munich. I regularly host business breakfasts and business clinics to help women with the challenges they are facing in their businesses.
© Copyright 2026 Faye Cardwell - Privacy Policy - Terms & Conditions

Sophia
Creative Director

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Mia
Project Manager

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Ava
Operations Coordinator

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