BUSINESS COACHING FOR ENTREPRENEURS

Hi, I'm Faye, Business Strategy, Communication and Events coach for women who are done figuring it out alone...

I'm on a mission to give early-stage entrepreneurs the chance to get clear on the basis of their business so that they can then spend time building it rather than going around in circles.

If you have ideas, drive and need some clarity on how to get to where you want, you're in the right place.

WHAT I DO

Strategy to create a solid foundation,

Communication to reach your ideal clients,

and Events to bring it all together...

STRATEGY

I help you dial in what you're really selling, your business model, your target audience and how to develop your offers to build the business you want.

COMMUNICATIONx

I help you get clarity on who you're talking to, what they need to hear,

how to talk to them in a way that builds trust and relationships so that selling becomes the next logical step.

EVENTSo te Styles.

With 20+ years of experience in events of all formats, I help you understand how to formulate and create moments that nurture relationships, build trust, and create a sustainable business.

20+ years of experience building businesses from scratch, condensed into the ALIGN framework....

After a couple of decades building not just my own businesses, but working with founders on theirs, I've distilled everything it takes to create success into the 5 clear steps of my ALIGN framework.

My offers work on either one or all of the steps depending on where you are on your journey.

Framework to creating a business that grows

IS THIS what you're looking for?

Clear, straight-talking support
to get your business
moving.

You're in the right place if...

  • You're in the first 3 years of your business adventure (whether it's a full-time job or a side-hussle) and you're ready for support to help you move forward faster.

  • You know what you want to grow and want some structure to help you work out the easiest way to do it.

  • You've gone a tonne of ideas and need help in sifting through the ones that make most sense

  • You want accountability and to see progress in your efforts.

  • You're fed up of doing it all alone....

I work with solopreneurs on a 1:1 or small group basis to be able to give them individual support with their business ideas at a price that won't leave them feeling disappointed or cheated. Integrity for me is key, if at any point I feel that the I am not able to provide any value as the idea is not a viable business, I will refund any outstanding sessions.

3 WAYS TO WORK WITH ME

1:1 Coaching on your business

EASY WIN

Find the Gap

Review of one URL so you can understand how viewers see it and what's stopping conversion.

You get a written audit and a 30 min strategy call to give you a road map on what to change.

4-week intensive

Clarity Sprint

Four weeks of support for your business. Includes 1hr weekly calls plus support via Voxer between sessions.

Only available during certain times of year.

STRATEGY support

Idea, Offer, Income

At the start of your business and looking to give it a kick start? In seven 1:1 sessions over 4 months we look at your idea and turn it into an offer, a sales page and your first clients.

client stories....

What happens with clarity and direction..

Frustrated to motivated

"Before working together, I felt frustrated and even disappointed in myself. Everything felt tangled and unclear. You simplified everything, reflected back clearly, and suddenly I could see where I was going again. I now have a clear package I know will work. I've regained my motivation for my business."

Jane Addlington (Align & Ignite)

Scattered to strategic

"Before we started, my ideas felt scattered. Through our sessions, you helped me define my scope, clarify who my ideal clients really are, and bring focus to what actually matters. By consistently asking the right questions, you guided me to see my business more strategically. That was incredibly powerful."

Ramona Al Dreihi (Align & Ignite)

Bulls-eye Clarity

"It was fantastic — really useful. It's so good to have someone else look at your content and tell you why it's not right. ChatGPT doesn't solve the problem of getting the action done — you came in with bull's-eye clarity on what I needed to do."

Jaqueline Perret (Find the Gap)

The strategy to finally 'unbrace' my business

"If you’re a founder who feels like your message is getting lost in translation, Faye is the one to help you close the gap. She didn’t just give me a plan, she gave me a roadmap that feels both strategically smart and biologically safe".

Mia Meincke Nisted (Find the Gap)

Ready to have someone
in your corner?

Looking for affordable and flexible business coaching support? Someone who can put as much energy into thinking about how to make your business work as you do?

I purposely work with early-stage entrepreneurs because I know that the small tweaks are the ones that make the difference between months or years of not seeing growth, and building something you can be proud of.

I can do this because alongside this work I run a successful Events & Marketing agency which allows me to offer short and low-cost options to give new entrepreneurs a good start without burdening their balance sheet.

If any of this resonates with you, just book a call and let's have a chat.

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© Copyright 2026. Faye Cardwell - Strategy - Communication - Events. All Rights Reserved